INVESTOR RELATIONS AS A TOOL FOR SHAPING THE REPUTATION OF LISTED COMPANIES

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Published:
Dec 28, 2013
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No. 10(59) (2013)
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Joanna Dmitruk
Szkoła Główna Gospodarstwa Wiejskiego w Warszawie, Katedra Ekonomiki Edukacji, Komunikowania i Doradztwa
https://orcid.org/0000-0003-2679-0197
Krystyna Krzyżanowska
Szkoła Główna Gospodarstwa Wiejskiego w Warszawie, Katedra Ekonomiki Edukacji, Komunikowania i Doradztwa
https://orcid.org/0000-0002-4160-6661

DOI: https://doi.org/10.22630/PEFIM.2013.10.59.72
Keywords : investor relations, listed companies, reputation, capital market
Abstract
Today's financial market could not fulfil its functions without adequate communication between operators. Two-way process of communication between listed companies and stakeholders is an area of investor relations (Investor Relations - IR). Key benefits of effective investor relations led to reduction in the cost of capital, higher liquidity and a reliable valuation of the company and increase the level of trust and achieve the desired reputation. The paper presents the theoretical issues related to the reputation of the company and investor relations, and the results of research conducted between two options multipliers associated with IR.

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How to Cite
Dmitruk, J., & Krzyżanowska, K. (2013). INVESTOR RELATIONS AS A TOOL FOR SHAPING THE REPUTATION OF LISTED COMPANIES. The Scientific Journal European Policies, Finance and Marketing, (10(59), 169–179. https://doi.org/10.22630/PEFIM.2013.10.59.72
References

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