MOTIVES FOR SOCIALLY RESPONSIBLE ACTIVITIES IN THE CONTEXT OF VALUE CREATION FACTORS: RESEARCH RESULTS

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Published:
Dec 16, 2019
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No. 22(71) (2019)
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Uniwersytet Ekonomiczny w Katowicach
https://orcid.org/0000-0002-6546-2172
Uniwersytet Ekonomiczny w Katowicach
https://orcid.org/0000-0002-7048-0172

DOI: https://doi.org/10.22630/PEFIM.2019.22.71.24
Keywords : corporate social responsibility, odpowiedzialność społeczna przedsiębiorstwa, value creation factors, czynnik kreacji wartości przedsiębiorstwa, stakeholder theory, teoria interesariuszy
Abstract
The paper presents the results of an empirical study on the relationship between a company’s CSR activities and its performance. Most previous empirical investigations were focused on the interdependencies between CSR activity and metrics of value creation. However, this study adopted a different approach to the problem. Using the data obtained in the questionnaire, the study examined the relationship between CSR activity (its frequency) and the relevance of the benefits of responsible activities that directly or indirectly influence the value creation process. The main purpose was to verify the hypothesis that there are statistically significant interdependencies between companies’ CSR activities and the given benefits of responsible activities as value drivers. The result has shown that companies which are more involved in CSR activities (more regularly) tend to rank higher the benefits of CSR activities that are relevant value drivers

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How to Cite
Joanna, & Monika. (2019). MOTIVES FOR SOCIALLY RESPONSIBLE ACTIVITIES IN THE CONTEXT OF VALUE CREATION FACTORS: RESEARCH RESULTS. The Scientific Journal European Policies, Finance and Marketing, (22(71), 38–49. https://doi.org/10.22630/PEFIM.2019.22.71.24
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