KÁDEKOVÁ, Z.; KUBICOVA, L. Marketing strategy of the new product introduction on the market. Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing, [S. l.], n. 5(54), p. 78–90, 2011. DOI: 10.22630/PEFIM.2011.5.54.7. Disponível em: https://pefim.sggw.edu.pl/article/view/1510. Acesso em: 20 sty. 2025.