WIOLETTA. BUILDING A BRAND FOR THE CITY OF LODZ: MOTIVATING AND DEMOTIVATING FACTORS FOR MANAGERS OF CULTURAL INSTITUTIONS . The Scientific Journal European Policies, Finance and Marketing, [S. l.], n. 22(71), p. 90–105, 2019. DOI: 10.22630/PEFIM.2019.22.71.28. Disponível em: https://pefim.sggw.edu.pl/article/view/1082. Acesso em: 14 nov. 2026.