[1]
Bolčáková, A., Gašparíková, V. i Nagyová, Ľudmila 2012. Efficiency of TV Advertising Spots Promoting Non-alcoholic Drink Kofola. Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing. 7(56) (cze. 2012), 5–19.